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Shell concept lubricant achieves
6.5% fuel economy benefit
A collaboration between research teams at Shell and Gordon Murray Design (GMD)
achieving a 6.5 per cent improvement in fuel efficiency - a step change compared to
the improvements of around 2.5 per cent achieved in typical fuel economy lubricant
Using GMD's new T.25 city car - a breakthrough in city vehicle design - as the test
bed, Shell engineers have been able to work beyond current industry specifications
to formulate an ultra low viscosity 0W-10 motor oil, effectively tearing up the rule
book in the search for even greater efficiency.
Selda Gunsel, Vice President Lubricants and B2B Products Technology at Shell
Lubricants, says “Blending low viscosity oil to improve fuel efficiency is actually
relatively simple; the challenge comes when you look to balance it with engine
protection and acceptable oil drain intervals. There are products on the market that
have made great strides in achieving this balance, such as Shell Helix Ultra but they
have to work within the parameters of current industry specifications. We believe
that now is the time to start looking at lubricant technology that goes beyond
current specifications to enhance the efficiency of the cars of tomorrow”.
in a letter dated January 7, 2011, Shell announced that prices for 2011.
The letter went on to say that in certain instances prices for specific
products may change in amounts that fall outside of this general
increase. Shell stated that this adjustment is due in part to increasing
cost of raw materials used in the production and delivery ofits
To date, other US oil companies that have also announced recent price
increases for finished lubes are as follows:
CITGO announced it will implement a price increase of 5-8% on list and
customer specific prices effective with shipments occurring on or after
February 3, 2011.
ExxonMobil announced that its branded and unbranded lubricants and
greases will increase in price up to 8%, effective February 1, 2011
American Refining Group (ARG) announced that effective January 17,
2011, it will increase the prices of its motor oils, ATF, gear oils, greases
and industrial lubricants by $0.30 to $0.40 a gallon.
Tier One Lubricants advised its customers it will increase the prices of
its Gulf lubricants brand products by 6 to 10% effective January 24,
ConocoPhillips Lubricants announced it will raise prices, effective Tuesday, February 1, 2011, for finished lubricant products 5 -
Chevron announced a general price increase to be effective January 24, 2011. Chevron will increase the prices of all lubricating
oils, gear lubes and greases by 5%. In certain instances, specific products may increase in amounts that are outside of this
Amalie announced that all its products will increase 40 cents per gallon (all greases will increase 5 cents per pound) effective
January 3, 2011.
Advanced Lubrication Specialties announced a price increase of approximately $0.40 a gallon on lubricants and $0.05 a pound
for grease. The increase is effective January 3, 2011.
Chemlube announced it will increase the price of its lubricants by $0.40 a gallon, effective after December 27, 2010.
Smitty's Supply announced a price increase on its Super S, Sureguard, TriStar, Custom Plus and all other private label brands.
Smitty's bulk and packaged lubricants will increase 40 cents per gallon effective January 3, 2011.
Cam2 announced that all its bulk lubricants will increase 40 cents per gallon effective December 24, 2010, all packaged
lubricants will increase 40 cents per gallon effective January 1, 2011, and all greases will increase 5 cents per pound effective
January 1, 2011.
Safety-Kleen announced that all its finished lubricant products will increase 6% - 13% effective on all shipments made on or after
January 16, 2011.
TruSouth advised its customers of a $0.30 a gallon increase on bulk, and a $0.35 a gallon increase on packaged products,
effective January 10, 2011.
US Lubricants Chalet announced that all its products will increase 40 cents per gallon (all greases will increase 5 cents per
pound) effective January 3, 2011.
Warren Oil announced it will increase the price of most of its conventional, synthetic blend and full synthetic lubricants, in
bulk by $0.30 a gallon, effective December 18, 2010 and in packages by $0.40 a gallon effective January 10, 2010.
Cross Oil Refining & Marketing announced it will increase its prices by 10 to 15% on all lubricating oils, gear oils, and greases,
bulk lubricants effective December 17, 2010 and packaged lubricants effective January 7, 2011.
Shell Announces Increase in Lube Prices